McDonald's // Countdown to the Weekend

We were recently invited to create a series of looping gifs for McDonald's Weekend Campaign on Instagram. These gifs were used as a countdown for the upcoming weekend. Essentially - 3, 2, 1, WEEKEND. The creative brief was simple - combine summer activities with McDonald's menu items and have fun.

To see these looping, follow us on instagram: Wonderlust_TV

 

Credits

Client: McDonald's
Agency: DDB Canada

Directed by Wonderlust
Producer/Creative Director: Ryan Rumbolt
Storyboards: Arm Sattavorn, Christine Le
Animation: Arm Sattavorn, Ryan Rumbolt, Christine Le
Illustration: Justyna Stasik
Sound Design: Daruma Audio